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Profit Up 29%

How Shades of Texas had its best year in 36 years of business by partnering with Lobster Ferret.

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Before: Marketing Dollars Weren’t Working Hard Enough

  • Outline of an open book with text lines and a rectangular area representing an image or highlighted section.

    Too Much in Print, Too Little in Performance

    For years, most of the marketing budget — about $7,500/month — went toward print and magazine placements. These campaigns generated roughly 40 leads per month, but most were low intent and hard to track.

  • Icon of a money bag with a dollar sign on it.

    Expensive, Low-Quality Leads

    At that level of spend, the average cost per lead was as high as $375 per lead, with many inquiries never converting into paying customers.

  • Magnifying glass with a dollar sign inside, symbolizing financial search or analysis.

    Limited Visibility into ROI

    Print channels didn’t offer clear attribution or performance data, making it difficult to adjust creative or messaging based on what was actually driving results.

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The Results

  • Outline of a dollar bill with a dollar sign in the center.

    29% Higher Gross Profit

    Profit grew nearly 30% in just three months after shifting spend from print to digital — without increasing total ad budget.

  • Black background with a white bar graph showing decreasing bars from left to right, with a white downward arrow above the bars indicating decline.

    95% Lower Cost per Lead

    Dropped from as high as $375 per lead in print campaigns to just $19.21 with performance ads after three months.

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    16× More Leads

    Lead flow jumped from as little as 20 leads per month while using print only to 328 leads per month three months in to running digital ads, all while improving quality and conversion speed through instant booking.

Ready for these kinds of results?

Work With Us
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"We’ve handed the team at Lobster Ferret a high level of autonomy in our marketing strategy and are truly astounded by the results. We’re converting at higher rates than ever in our company’s 36 years in business."

– Matthew Weber, Shades of Texas

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