Leads Up 16×. Costs Down 95%. Profit Up 29%.

How Shades of Texas had its best year in 36 years of business by partnering with Lobster Ferret.

Before: Marketing Dollars Weren’t Working Hard Enough

Too Much in Print, Too Little in Performance

For years, most of the marketing budget — about $7,500/month — went toward print and magazine placements. These campaigns generated roughly 40 leads per month, but most were low intent and hard to track.
Expensive, Low-Quality Leads

At that level of spend, the average cost per lead was as high as $375 per lead, with many inquiries never converting into paying customers.
Limited Visibility into ROI

Print channels didn’t offer clear attribution or performance data, making it difficult to adjust creative or messaging based on what was actually driving results.

Want to see how we did it?

The Results

29% Higher Gross Profit

Profit grew nearly 30% in just three months after shifting spend from print to digital — without increasing total ad budget.
95% Lower Cost per Lead

Dropped from as high as $375 per lead in print campaigns to just $19.21 with performance ads after three months.
16× More Leads

Lead flow jumped from as little as 20 leads per month while using print only to 328 leads per month three months in to running digital ads, all while improving quality and conversion speed through instant booking.