Blog
Marketing to Gen Z
As the older members of Gen Z begin to enter the workforce and the consumer market, they’re becoming one of the most powerful demographics for businesses big and small. Born between 1997 and 2012, Gen Z is known for its tech-savviness, entrepreneurial spirit, and social consciousness as a result of growing up in a highly connected world. They are digital natives who value authenticity, diversity, and social responsibility.
The Power of Email Marketing: Strategies for Effective Email Campaigns
Email marketing is one of the most effective ways to reach your target audience and drive conversions. According to the Direct Marketing Association, email marketing has an average ROI of $42 for every $1 spent, making it one of the most cost-effective marketing channels available.
Creating a Memorable Brand Identity: How to Stand Out in a Crowded Marketplace
In today's crowded marketplace, it's more important than ever for businesses to establish a strong brand identity that resonates with their target audience. A memorable brand identity not only helps you stand out from the competition but also builds trust with your customers, increases brand recognition, and ultimately drives revenue.
The Importance of Taking a Break from Social Media as a Social Media Manager
In today's society, social media has become a significant part of our daily lives, especially in business. We use it to connect with customers, build on our professional networks, and update those around us about our business. However, spending too much time on social media can have negative consequences on our mental health and overall well-being, as managers, bosses, and people. This is why it's essential to take regular breaks from social media.
Why It Pays to Be Authentic on Your Business Social Media
In today's digital age, social media has become a crucial aspect of any business's marketing strategy. However, in a world where authenticity is highly valued, it's more important than ever for businesses to be genuine and transparent on social media. Today, we’re going to check out what it means to truly be authentic online with your brand and the benefits that come from it, along with easy to follow tips.
Working With Micro-Influencers in Your Community
In recent years, microinfluencers have become a popular marketing strategy for businesses of all sizes. These social media users typically have smaller followings than traditional influencers, but they often have a more engaged and loyal audience. For small businesses, working with microinfluencers can be an effective way to reach a new audience and build brand awareness. Today, we'll explore the benefits of working with microinfluencers and provide tips for small businesses looking to partner with them.
Attribution Models and Discrepancies in Conversion Data
As businesses invest more in digital marketing, they rely on data-driven insights to inform their marketing strategies. Attribution models, which track the journey a customer takes before converting, provide valuable insights into which marketing channels are driving conversions. However, relying solely on attribution models can lead to discrepancies in conversion, return on ad spend (ROAS), and revenue data. In this blog, we will discuss why attribution models can lead to discrepancies in data and how to mitigate these discrepancies.