PRIVACY POLICY

Effective Date: April 22, 2026

Last Updated: April 22, 2026

Lobster Ferret (KW Branding and Design LLC, doing business as "Lobster Ferret," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, share, and protect personal information when you:

• Visit our website at lobsterferret.com

• Submit a contact form, newsletter signup, or inquiry

• Engage with our digital content, social media, or advertising

• Communicate with us by email, phone, or other means

If you are a current or prospective client using our Onboarding Portal at onboard.lobsterferret.com, additional terms apply. Please see our Onboarding Portal Privacy Addendum at https://lobsterferret.com/privacy-policy/onboarding-portal, which supplements this Privacy Policy for portal users.

1. INFORMATION WE COLLECT

We collect three categories of information: information you give us, information we collect automatically, and information we receive from third parties.

a. Information You Provide to Us

• Contact information: name, email address, phone number, business name, job title, and any additional details you include in a message or form.

• Inquiry details: the subject of your inquiry, services you're interested in, budget range, timeline, and any context you share about your business.

• Newsletter subscriptions: email address and any preferences you set.

• Communications: emails, call recordings (where legally required notice has been provided), and messages you send us.

• Client materials: if you become a client, information provided under your separate engagement agreement. That information is governed by the engagement agreement and, where applicable, the Onboarding Portal Privacy Addendum at https://lobsterferret.com/privacy-policy/onboarding-portal.

b. Information Collected Automatically

When you visit our website, we may automatically collect:

• Device information: IP address, browser type and version, operating system, device type, and screen resolution.

• Usage data: pages viewed, time spent on pages, links clicked, referring website, search terms, and interactions with forms or features.

• Location data: approximate geographic location derived from your IP address (typically city or region level).

• Cookies and similar technologies: see Section 5 below.

c. Information From Third Parties

We may receive information from:

• Advertising platforms (Google Ads, Meta, LinkedIn) when you click one of our ads or fill out a lead form on their platforms.

• Analytics providers that help us understand website traffic and performance.

• Business contacts and referral partners who recommend you as a prospective client.

• Publicly available sources (your company website, LinkedIn, business directories) when evaluating prospective clients.

2. HOW WE USE INFORMATION

We use the information we collect to:

• Respond to inquiries, requests, and customer service needs

• Provide, maintain, and improve our services and website

• Send newsletters, blog updates, and marketing communications you've opted into

• Evaluate whether a prospective engagement is a good fit for both parties

• Measure and improve the performance of our website, content, and advertising

• Detect, investigate, and prevent fraud, abuse, or unauthorized access

• Comply with legal obligations and enforce our agreements

• Conduct business analytics and planning

3. LEGAL BASES FOR PROCESSING (WHERE APPLICABLE)

Where required by law, we rely on the following legal bases to process your personal information:

• Your consent (for example, for marketing emails)

• Performance of a contract (for example, responding to your request for a proposal)

• Legitimate interests (for example, improving our services, website analytics, business development) where not overridden by your rights

• Legal obligation (for example, retaining tax and accounting records)

4. HOW WE SHARE INFORMATION

We do not sell your personal information. We share it only in the limited circumstances described below.

a. Service Providers

We share information with trusted third-party providers that help us operate our business, such as cloud hosting, email delivery, customer relationship management (CRM), analytics, advertising platforms, and professional advisors. These providers have access only to information necessary to perform services for us and are contractually required to protect it.

b. Advertising and Analytics Partners

We use advertising platforms and analytics providers to measure campaign performance, retarget website visitors, and understand how our website is used. These partners may use cookies and similar technologies to collect information about your interactions across websites and online services. See Section 5 for more details and your choices.

c. Legal and Safety

We may disclose information when we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, subpoenas, or court orders

• Cooperate with law enforcement investigations

• Enforce our agreements, Terms of Service, or policies

• Protect the rights, property, or safety of Lobster Ferret, our clients, our staff, or the public

d. Business Transfers

If Lobster Ferret is involved in a merger, acquisition, reorganization, financing, or sale of assets, personal information may be transferred to the successor entity as part of that transaction, subject to the protections described in this Privacy Policy.

e. With Your Consent

We may share information for other purposes with your consent or at your direction.

5. COOKIES AND TRACKING TECHNOLOGIES

a. What We Use

We use cookies, pixels, tags, and similar technologies to:

• Operate the website: cookies necessary for core functionality like navigation and form submission.

• Understand usage: analytics cookies (such as Google Analytics) that help us measure traffic and improve the site.

• Advertise: advertising cookies (such as Google Ads, Meta Pixel) that help us show relevant ads and measure their effectiveness.

b. Your Choices

Most browsers let you refuse or delete cookies. Steps for the major browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647

• Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac

• Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Disabling cookies may affect site functionality.

You can opt out of certain interest-based advertising through:

• Digital Advertising Alliance (AdChoices): https://optout.aboutads.info/

• Network Advertising Initiative: https://optout.networkadvertising.org/

• Your Online Choices (EU): https://www.youronlinechoices.com/

Note that opting out of interest-based ads does not eliminate all advertising. You'll still see generic ads.

c. Do Not Track

Our website does not respond to Do Not Track (DNT) signals at this time, as there is no industry-wide standard for how to respond to them.

d. Google Analytics

We use Google Analytics to understand website usage. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On: https://tools.google.com/dlpage/gaoptout

6. DATA SECURITY

We take commercially reasonable administrative, technical, and physical measures to protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. These include:

• Encryption of sensitive data in transit and at rest

• Role-based access controls and need-to-know principles

• Regular review of access permissions

• Monitoring for unusual activity

No method of transmission or storage is 100% secure. We cannot guarantee absolute security. If we become aware of a data breach affecting your information, we will notify you in accordance with applicable law.

7. DATA RETENTION

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including:

• Inquiry and prospect data: until you unsubscribe or request deletion, after which we will remove your information from our active marketing and prospecting systems (subject to any legal retention obligations described below).

• Newsletter subscribers: until you unsubscribe, plus a reasonable period to process the unsubscribe request.

• Client data: as described in your engagement agreement and the Onboarding Portal Privacy Addendum at https://lobsterferret.com/privacy-policy/onboarding-portal, typically for the duration of the engagement plus two (2) years.

• Financial and tax records: as required by law, typically seven (7) years.

• Aggregated or anonymized data: indefinitely, as it no longer identifies you.

When we no longer have a legitimate business reason to retain your personal information, we delete or anonymize it.

8. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have certain rights regarding your personal information. We honor the following for all users regardless of location:

a. Access and Correction

You may request a copy of the personal information we hold about you and ask us to correct inaccuracies.

b. Deletion

You may request that we delete your personal information. We will honor such requests unless we have a legal obligation or legitimate business reason to retain the information, in which case we will explain the reason.

c. Marketing Opt-Out

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by emailing us at info@lobsterferret.com. We will still send you transactional or service-related messages (such as responses to your inquiries or client service communications).

d. Cookie Preferences

You can manage cookies through your browser settings as described in Section 5.

e. State-Specific Rights

Texas, California, Virginia, Colorado, Connecticut, Utah, and other state residents may have additional rights under state privacy laws, including:

• The right to know what categories of personal information we collect and how we use it

• The right to access the specific pieces of personal information we hold about you

• The right to delete personal information

• The right to correct inaccurate personal information

• The right to opt out of the sale or sharing of personal information for targeted advertising (Lobster Ferret does not sell personal information; we do use advertising cookies, which some state laws treat as "sharing")

• The right to non-discrimination for exercising these rights

To exercise these rights, email info@lobsterferret.com with your request. We may need to verify your identity before acting on certain requests. We will respond within the timeframe required by applicable law (typically 45 days).

f. Authorized Agents

You may authorize someone else to make a privacy rights request on your behalf. We may require proof of authorization and verification of your identity.

9. INTERNATIONAL USERS

Lobster Ferret is based in the United States. If you access our website or services from outside the United States, your personal information will be transferred to and processed in the United States. Data protection laws in the United States may differ from those in your country. By using our website or services, you consent to this transfer.

10. CHILDREN'S PRIVACY

Our website and services are intended for business users and are not directed at children under 13. We do not knowingly collect personal information from anyone under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

11. THIRD-PARTY LINKS AND CONTENT

Our website and marketing materials may contain links to third-party websites, services, or content not operated by Lobster Ferret. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you use.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy

• Post the updated policy at this URL

• For significant changes, provide additional notice (such as an email to subscribers or a notice on our website)

Prior versions of this Privacy Policy are available on request by emailing info@lobsterferret.com.

Your continued use of our website or services after changes take effect constitutes acceptance of the updated Privacy Policy.

13. CONTACT US

For questions about this Privacy Policy, to exercise your privacy rights, or to raise a concern about how we handle your information:

Lobster Ferret (KW Branding and Design LLC)

633 W. Davis St. #283

Dallas, TX 75208

Email: info@lobsterferret.com

Phone: (214) 810-2124

We aim to respond to all privacy inquiries within 30 days.

14. COMPLAINTS

If you believe we have not addressed your privacy concern adequately, you may contact your local data protection authority or file a complaint with the relevant regulator in your jurisdiction. For U.S. residents, that may include your state attorney general's office.