Scoop Soldiers’ 2-Week Transformation: 24% More Clients & 30% Lower Cost Per Lead

A Case Study in Performance-Driven Advertising, Data Optimization, and Conversion Tracking

The Problem: A Dysfunctional Funnel

Most businesses running Google and Meta Ads face the same hidden problem:

🚨 Their ads are driving leads, but they aren’t converting into paying customers at the rate they should.

For Scoop Soldiers, this issue was costing them real revenue. Their ad campaigns were performing well, generating a steady flow of leads, but the actual signup process was broken.

Instead of an instant signup, customers had to:

1️⃣ Submit a lead form
2️⃣ Wait for an email with a signup link
3️⃣ Click the link and complete another form

This extra friction led to drop-offs, making it impossible to track which leads turned into real customers. Worse, Google and Meta weren’t receiving accurate data, making it harder to optimize campaigns and target high-value customers.

Most agencies would have accepted these limitations. We didn’t.

The Fix: A Fully Integrated Lead & Signup Form

Lobster Ferret worked with Scoop Soldiers to build a custom form directly on their website—allowing users to:

✔ Sign up instantly without extra steps
✔ Ensure full-funnel conversion tracking from lead to paying customer
✔ Send real-time conversion data back to Google and Meta Ads for better optimization
✔ Capture dynamic revenue data to prioritize higher-value customers

The impact was immediate.

📈 New clients increased by 24% in just 14 days
📈 Leads increased by 44%
💰 Cost per client acquisition dropped by 19%
💰 Cost per lead dropped by nearly 30%

This case study details how we executed this strategy—and why it worked.

Our Strategy: Custom Web Development Meets Smarter Ad Optimization

1. Developing a Fully Integrated Lead & Signup Form

We eliminated the multi-step signup process by:

✅ Building a seamless form directly within Scoop Soldiers’ CRM
✅ Allowing customers to sign up instantly, without needing an email confirmation
✅ Ensuring all user data was accurately tracked from start to finish

2. Improving Conversion Tracking for Google & Meta Ads

With the new form, we:

✔ Sent real-time signup data back to Google and Meta to improve ad targeting
✔ Created enhanced conversion tracking in Google and Meta Ads for better campaign optimization
✔ Set up dynamic revenue tracking based on service selection, allowing Google and Meta to prioritize high-value customers

3. Delivering More Efficient Ad Spend

By eliminating friction in the signup process and feeding more accurate data to Google and Meta, we made ads far more efficient—even with only a slight increase in ad spend.

The Results: More Clients, More Leads, Lower Costs

In just 14 days, after launching the new signup form:

📈 New clients increased by 24%
📈 Leads increased by 44%
💰 Cost per client acquisition dropped 19%
💰 Cost per lead dropped 30%

All while keeping ad spend nearly identical across platforms.

The before-and-after data highlights just how much this transformation improved efficiency:

Why This Works for Any Business

This strategy isn’t just about web development.

It’s about fixing the hidden inefficiencies that cost businesses money every day.

✅ If your ads generate leads, but those leads don’t convert at a high rate—this works.
✅ If your conversion tracking isn’t accurate, making ad optimization difficult—this works.
✅ If you want to target the highest-value customers, instead of just any lead—this works.

By removing friction in the customer journey and feeding accurate data to ad platforms, businesses can increase revenue while lowering acquisition costs.

Want More Leads, More Clients, and Lower Ad Costs?

If you’re running ads without accurate tracking and an optimized customer journey, you’re leaving money on the table.

📍 Reduce wasted ad spend
📍 Increase high-quality conversions
📍 Get better results without increasing budget

Let’s optimize your ads, tracking, and web experience to drive real, measurable growth.