Landscaping marketing agency
The marketing team for landscaping companies that want full routes and booked projects
We run local SEO, Google and Meta ads and websites for multi-crew landscaping companies, with maintenance and design-build tracked as separate lines, so you see the work each one brings in and what it cost.
The short version
What does a landscaping marketing agency do?
A landscaping marketing agency gets homeowners in your area to find you, call you and hire you, for maintenance and for projects. At Lobster Ferret that means local SEO with suburb pages and project portfolio pages, Google and Meta ads run as separate maintenance and design-build campaigns, and a website with two clear paths: start maintenance or book a design consultation. Every call and request on your site is tracked by source, so each line shows its own cost and revenue.
- Who we work with
- Multi-crew landscaping companies running maintenance routes, design-build or both
- What we run
- Local SEO, Google Ads, Meta ads, websites, tracking
- What we report
- Booked jobs, revenue and cost per booked job, by line
- Where
- Based in Dallas, working with landscaping companies across the U.S.
By the numbers
The numbers behind a landscaping lead
- $15K to $50Kwhat a full backyard renovation typically costsHomeAdvisor, landscaping cost guide
- $118median cost per Google lead for landscapingLocaliQ, Home Services Search Advertising Benchmarks (updated July 2026; the figures it calls averages are medians)
- 97%of consumers read reviews for local businessesBrightLocal, Local Consumer Review Survey 2026
Sound familiar?
What we hear from landscaping owners
“Our ads bring mowing calls when we want patio jobs.”
Maintenance and design-build run as separate campaigns with separate pages and budgets, so each search lands where it should and you can steer spend toward the work you want.
“We have thousands of project photos and none of them sell anything.”
We sort your best work by project type and suburb into captioned galleries and project pages that show up in image search and give buyers a reason to call.
“Design-build leads take weeks to close, so I can’t tell what’s working.”
We judge project campaigns over the weeks a design-build job actually takes to sign.
“The fall install window sneaks up on us every year.”
Spring consultations get booked in January and fall consultations in summer, so the install calendar fills before each window opens.
The strategy
How we plan a landscaping year
Maintenance sign-ups cluster in spring. Project buyers plan for months before they sign. Our plan keeps both sides of the business full.
- Jan to Feb
Book spring jobs before spring starts
Design consultations booked for spring installs. Ads and pages live before the first warm weekend, including ads shown to last year’s maintenance customers.
- Mar to May
Cleanups, installs and sign-ups
Maintenance ads run tight around your routes. Project campaigns push patios, plantings and outdoor living while homeowners are out in their yards.
- Jun to Aug
Keep your routes and fill the fall
Review requests after visits and installs. Consultations for the fall install window booked now, so September’s installs are already on the calendar.
- Sep to Dec
The second install window
Fall plantings, hardscape and leaf cleanups. Finished projects become portfolio pages for next year’s buyers.
What we run
What we run for landscaping companies
Your Google Business Profile, suburb pages for the routes you want to fill, captioned portfolio pages for patios, walls and outdoor kitchens, steady reviews and a monthly rank map.
Landscaping SEO 02 Paid advertisingGoogle Search and Meta, split in two: maintenance campaigns tight around your routes, and project campaigns with a wider area, gallery landing pages and remarketing while buyers decide.
Landscaping paid advertising 03 WebsiteA fast site with two paths from the first screen: start maintenance in a minute, or browse finished projects and book a design consultation.
Landscaping websitesHow we prove it
Tracked from first search to booked jobs
Every call, form and consultation request tagged as maintenance or project.
- Local SEOGoogle & Meta adsHomeowner finds you on Google or Meta
- Website + phoneEvery call, form and consultation request on your site, tagged maintenance or project
- TrackingAds: leads matched to the job in your CRM, then sent back to Google and MetaSEO: calls, forms and bookings tracked by source in Google Analytics
- Booked jobs + revenueReported by channel every month
Next month’s budget follows the searches that turn into booked jobs.
What we can track depends on your CRM, website and booking tools. If they fall short, we can help build what’s missing.
What this kind of tracking has found
- $375 → $19.21Shades of Texas tied their ads to their CRM and moved spend from print to tracked digital. Cost per lead fell from as high as $375 to $19.21.Read the case study
- +24% clientsScoop Soldiers swapped a three-step signup for one instant form and got 24% more clients in 14 days on nearly the same ad spend.Read the case study
Why us
Why landscaping companies work with us
- 01
We measure what you measure
Signed maintenance contracts and projects, reported separately. If a number doesn’t tie back to work you signed, it doesn’t lead the report.
- 02
Senior people on your account
No junior coordinators or handoffs. You talk to the people doing the work.
- 03
We know the calendar
We’ve run lawn care and landscaping marketing through spring rushes. Plans and budgets follow your two seasons and both business lines.
- 04
We’ll tell you no
If an idea won’t bring in the work you want, like one campaign for mowing and patios or weekly maintenance ads across the whole metro, we’ll say so, even if you’d pay us to do it.
Your monthly report
What your monthly report shows
Every month, the numbers that pay your crews come first. We leave out impressions and clicks.
- Signed maintenance contractsNew recurring customers, by neighborhood and channel
- Design-build projectsDesign-build jobs won, by project type and channel
- Cost per booked jobWhat each contract and each project cost to win
- Revenue by channelSEO, Google Ads and Meta, side by side, for each line
- Rank mapWhere you show up across your service area
- Next movesWhat we’re cutting, scaling up and testing
Your options
Three ways to fill the routes and the install calendar
| Question | Lobster Ferret | Lead services | Typical agency |
|---|---|---|---|
| What you’re judged on | Maintenance and project jobs, reported separately | Often leads delivered | Often clicks and lead counts |
| Who gets the lead | Only you | Often shared with other landscapers | Usually you |
| How the spring and fall install windows are handled | Consultations booked before each window opens | Usually whenever homeowners ask for quotes | Often one plan for the whole year |
| Booked jobs sent back to Google and Meta | As they’re booked | Rarely | Rarely |
| Who does the work | Senior team, no handoffs | Usually a sales rep and a quote form | Often a junior account manager |
Results
Results from our clients
Showcase LawnWorks · Ads + local SEO
Lawn care revenue up 95%
Their recurring lawn care program went from about $60K to about $117K in one season. Average customer value rose 36%, to $2,358.
Read the case study
Chorbie · Local SEO
#1 in Frisco in three months
Share of voice for “lawn care Frisco” more than tripled. Calls and site visits up 144%, and 52% more Google views.
Read the case studyWhat clients say
Rated 5.0 on Google. Read our reviews“Executive Lawn Care would not be where we are today without their insight, research, and advice. … We are grateful and blessed to work with Lobster Ferret.”
Mark BrownCOO, Executive Lawn Care
“I trust them completely with my company’s voice and brand, and I am never disappointed with the results.”
Cynthia HernandezExecutive Partner, Chorbie
“Unfortunately, I’ve had terrible marketing agency experiences in the past, and Koby and his team have completely changed my mind about working with an agency again. Their audit and proposal weren’t a cookie-cutter package; they were custom-designed to our business needs.”
Cost
What landscaping marketing costs
You pay a flat monthly fee for the services you pick: local SEO, ads, a website, or all three. Ad spend is paid to the ad platforms directly, and maintenance and design-build can each get their own budget.
We scope it after a free audit of your market, site, Google profile and ad accounts, so the plan fits the suburbs you want and the line of work that needs the most help.
We measure it against what it brings in, sized to what your crews and install calendar can take. A full backyard renovation typically costs $15K to $50K (HomeAdvisor), so a few projects a season carry a lot of weight.
Free playbook
Want to see how it works first?
Our landscaping marketing playbook walks through the economics, the calendar and the step-by-step work. Use it yourself, or let us run it.
Read the landscaping playbook- Local SEO playbookRank in the map results for maintenance near your routes, and in search and image results for patios, walls and outdoor kitchens.
- Paid advertising playbookRun maintenance and design-build as separate campaigns on Google and Meta, each with its own pages, area and budget, judged on booked jobs.
- Website playbookBuild a site with two clear paths, start maintenance or plan a project, and galleries that do the selling.
Questions we get
Hiring us for landscaping marketing
How much does landscaping marketing cost?
It depends on how many markets you’re in, whether you want help with maintenance, design-build or both, and how much ad spend your seasons need. We scope it after a free audit, and ad spend is always yours, separate from our fee.
When should a landscaping company start marketing for spring?
In January or February. Maintenance sign-ups start with the first warm weekends, and project buyers want consultations booked before the spring install calendar fills. For the fall install window, start in late summer.
Have you worked with landscaping companies before?
Yes. Showcase LawnWorks, a lawn care and landscaping company, grew lawn care revenue 95% in one season with our paid ads and local SEO, and its average customer value rose 36% to $2,358.
What do you need from us to get started?
Access to your Google Business Profile, website, ad accounts and analytics, and ideally your CRM. Plus the suburbs you want to fill and your best project photos.
Do you work with landscaping companies outside Texas?
Yes. We’re based in Dallas and work with home services companies across the U.S. We build the calendar around when cleanups and install windows actually start in your market.
Can we start with just one service?
Yes. Plenty of companies start with whichever line has the biggest gap, often project ads or local SEO for maintenance routes, and add the other once tracking shows what’s working.
What’s the best marketing agency for landscaping companies?
One that can tell you which leads became maintenance contracts and which became projects. Ask any agency how they track a consultation request to the job in your CRM, how they keep mowing searches out of your project ads, and who works on your account day to day.
How much should a landscaping company spend on marketing?
It depends on your growth goals, which line you want to grow and how much your crews and install calendar can take. Filling a few open routes takes far less than booking a full fall install window. We size it in the free audit and adjust as results come in.
Can you work with our current marketing company or in-house person?
Yes. Plenty of landscaping companies have someone in-house shooting project photos or posting on social. We can take one piece, like project ads or local SEO for maintenance, and work alongside them. We agree up front who owns what, and our tracking shows results from every channel.
Work with us
Let’s fill the routes and the project calendar
Pick a 30-minute slot. We’ll come with questions about your territory and crews.