Now Coffee

NOW COFFEE

Now Coffee is a business that cares for our youth. Their mission is to help educate children, and young adults about bullying and how to be more inclusive, all while keeping us caffeinated. With one bag of coffee, consumers support 2 causes: mental health awareness and anti-bullying curriculum in schools.

Logo + Brand Development

Lobster Ferret was called upon to help develop Now Coffee’s brand guidelines and logo from the ground up. With a strong passion for coffee and a bold mission, it became clear that a clean, bold brand would bring across the urgency of the issues at hand that Now Coffee supports. Now Coffee’s brand features bold fonts, and the stark contrast between the black, white and red colors helps Now Coffee to stand out on shelves.

Package Development

Now Coffee’s goal was to create an at-home coffee brand of strong, delicious, locally roasted coffee that could be enjoyed worldwide. With that in mind, they decided to go with a whole bean option and a K-cup version of their coffee, requiring packaging for each of these needs. Lobster Ferret designed both of these packages featuring the strong branding that was in place from the logo and brand development phase, as well as the addition of clocks, a representation of the urgency, and that the time is now to end bullying. Now Coffee is currently featured in many local coffee shops around the country and continues to expand their business.