Be the First Choice When Homeowners Need Professional Cleaning

Get to the Top of the Results Page with Local SEO.

Our SEO Services

We don’t do generic SEO. Every strategy is designed to capture high-intent searches and turn them into recurring customers.

  • google business profile

    Google Business Profile Optimization

    Whether you’re starting from scratch or your profile needs a refresh, we’ll update your Google Business Profile to rank higher for searches like “weekly house cleaning” or “deep cleaning near me.”

  • Service-Specific & Location Pages

    We’ll create and implement pages on your website to target searches like “Atlanta recurring maid service” or “Denver move-out cleaning” to reach your ideal customers.

  • Reputation Management

    Showcase 5-star reviews and build trust before customers even call, using the jobs you’ve already completed.

  • Search Engine Optimization Services

    Local Citations & Directory Listings

    We’ll handle making sure that every directory, from Alexa to Yelp, knows your accurate hours and shares updated information to potential customers

  • Performance Tracking & Optimizations

    Keep up with ROI using our custom, easy to understand analytics dashboards. We’ll handle tracking how many inquiries, bookings, and recurring contracts your SEO generates each month.

See How We Can Grow Your Business

Specialized SEO for Cleaning Companies

House cleaning is a highly competitive, trust-based industry. Homeowners care about reliability, professionalism, and reputation. We understand exactly how they search, and we make sure your business gets chosen over dozens of competitors.

Whether you offer:

  • Weekly or bi-weekly cleaning

  • Deep cleaning services

  • Move-in/move-out cleaning

  • Eco-friendly options

…we’ll connect you with customers who value quality and consistency.

What Makes Us Different

Industry Expertise

We know what makes homeowners and businesses hire your cleaning service.

Focused on Results

Success is measured in booked cleanings and recurring contracts, not clicks.

Fast, Actionable Work

No delays, no endless meetings. Only strategy and execution that moves quickly.

Client-First Approach

A smaller client roster means you get committed attention, not getting lost in the shuffle.

Full Coverage Services

From SEO to ads to website to reviews, everything under one roof.

Clear Communication

You’ll always know what’s working with transparent reporting and no confusing jargon.

Why Local SEO is Crucial for Your Business

With strategic SEO, you can:

  • Show Up More

    Rank higher for the keywords that drive real leads.

  • Earn More Clients

    Calls, bookings, and clients increase when your business actually gets seen.

  • Dominate Local Competition

    Position your business as the top choice in your service area.

  • Build Long-Term Relationships

    Turn one search into a cleaning, then into a regular contract.

  • Get Seen Locally

    Focus on showing up where people are actually searching.

  • Proven ROI

     Boost your visibility, attract more jobs, and build a stronger reputation.

We get results.

Case Study: How We Helped Chorbie Become the Top Choice

Challenge:

Chorbie, a home services company, had a strong reputation but was nearly invisible online. Their keywords ranked too low to capture local demand, and competitors were winning most of the calls and contracts with their stronger presence in Google’s Map Pack.

Solution:

We rebuilt their SEO foundation, optimizing their Google Business Profile, improving the NAP consistency, utilizing customer reviews, and refining their keyword strategy.

Results:

Within just three months:

  • More than doubled their share of voice

  • Outranked both local and national competitors

  • Strengthened customer trust

  • A surge in calls, new customers, and recurring contracts

With the right SEO strategy, Chorbie became the dominant choice in its market. Your cleaning company can too.

Trusted by these innovative companies:

Who We Work With

We build local SEO strategies for cleaning companies of all sizes, including:

  • Homeowners need top-quality services when they want a clean home. We make sure your company is seen.

  • Customers dealing with messy situations look for reliable help. Our marketing emphasizes your skills and prompt response.

  • We’ll help you reach the high-value businesses that are ready for long-term help.

  • Keep your team busy by securing plenty of long-term service contracts.

  • Whether you’re a franchise owner or franchisor, we build scalable marketing systems that protect brand consistency while driving local leads.

  • Position yourself and your business as the trusted cleaners for between tenants.

  • People need your services, and we know how to get them to you.

If local homeowners or businesses need cleaning, we’ll make sure you’re the one they see.

What do our clients say?

  • "You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do."

    EJ McCoy, CEO at Scoop Soldiers

  • "I trust them completely with my company's voice and brand, and I am never disappointed with the results."

    Cynthia Hernandez, VP of Operations at Chorbie

  • "Executive Lawn Care would not be where it is today without Lobster Ferret's insight, research, and advice. They make marketing and social media look easy. We are grateful and blessed to work with them."

    Mark Brown, COO at Executive Lawn Care

Our Proven Process

How we deliver results for your cleaning service.

  • We analyze your market, competitors, and service area to uncover opportunities.

  • We build a tailored marketing plan around your services, budget, and growth goals.

  • Optimize GBP, build service/location pages, and improve conversion paths.

  • Monthly monitoring, adjustments, and reporting to maximize bookings and profits.

  • You’ll see clear, detailed results—calls, contracts, and revenue growth.

Ready to Dominate Local House Cleaning Searches?

Stop losing customers to competitors who rank higher. With the right SEO strategy, your business can become the obvious choice for homeowners in your area.