Be the #1 Choice for Pool Services in Your Area

Get seen by potential clients who are ready to book now.

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What We Do

At Lobster Ferret, we deliver complete marketing strategies that make your pool cleaning company the go-to choice in your market. From SEO and paid ads to website design, branding, and reputation management, we help you book more cleanings, secure recurring contracts, and grow revenue month after month.

  • Search Engine Optimization Services

    SEO & Local Search

    Rank #1 when people search “pool cleaning near me,” “weekly pool service,” and more.

  • Lead Generation & Digital Ads

    Capture immediate bookings through Google Ads, Local Services Ads, and social campaigns.

  • Optimized Websites & Pages

    Websites designed to turn visitors into booked cleanings and recurring contracts.

  • Social Media & Brand Visibility

    Stay visible with seasonal pool care content, promotions, and maintenance reminders.

  • Reputation Management

    Highlight your 5-star reviews to build trust and win more bookings.

See How We Can Grow Your Business

Marketing That Drives Recurring Revenue for Pool Companies

Pool service isn’t just about one-time cleanings. Growth comes from long-term service agreements that build predictable, reliable revenue.

Our strategies are designed to:

  • Show up first when homeowners and property managers need service

  • Capture calls that are ready to book with ads that dominate local search

  • Turn first-time clients into recurring weekly/monthly contracts

  • Grow revenue steadily while outperforming competitors

With Lobster Ferret, you’ll stop chasing leads and start becoming the #1 pool service provider in your area.

What Makes Us Different

Industry Expertise

We understand what drives pool owners to book—and stay all season.

Focused on Results

Our success is measured in contracts, not clicks.

Fast, Actionable Work

No delays, no endless meetings. Only strategy and execution that moves quickly.

Dedicated Attention

A select client roster means your business gets the focus it deserves.

Full Coverage Services

From SEO to ads to website to reviews, everything under one roof.

Clear Communication

You’ll always know what’s working with transparent reporting and no confusing jargon.

Start Your Marketing Journey

Why Marketing Matters for Pool Companies

With the right strategy, your business won’t just compete — you’ll dominate:

  • Show Up First

    Be the company that pool owners find first every time.

  • Earn Immediate Bookings

    Capture customers the moment they need help with their pool.

  • Dominate Local Competition

    Position your business as the top choice in your service area.

  • Build Long-Term Relationships

    Turn one-time visits into loyal weekly or monthly clients.

  • Get Seen Locally

    Focus on showing up where people are actually searching.

  • Proven ROI

     Boost your visibility, attract more jobs, and build a stronger reputation.

We get results.

  • Challenge

    Our client, a reputable home services franchisor, faced a significant challenge as they struggled with a high cost per lead, hampering their growth ambitions. To continue their expansion, they urgently needed to find a way to reduce costs while accelerating their growth.

    Solution

    Our team developed and executed full-funnel digital campaigns across major digital platforms, including Google Ads and Meta Ads. These multi-channel efforts targeted the entire customer journey, allowing our client to efficiently reach their audience and streamline their marketing efforts.

    Result

    We achieved a remarkable 44% reduction in CPL, enabling our client to enjoy an unparalleled 192% 3-year growth. Consequently, they fueled their expansion and secured a coveted spot on the Inc. 5000 for 2022 and 2023 as one of the top 75 fastest-growing consumer service brands.

  • Challenge

    Our client was struggling with low online visibility as their main keywords were buried in the mid-50s to 100s rankings, greatly impacting their website traffic and competitive position. In the ruthless digital arena, their top competitor enjoyed significant visibility.

    Solution

    We implemented an SEO overhaul to address this challenge. By refining keyword targeting, optimizing on-site SEO, and creating valuable local content, we developed a strategy to increase their online prominence. Our primary focus was to elevate their main keywords to the top 10 rankings and higher.

    Result

    Within just 3 months, all but one of the main keywords soared into the top 10 rankings, outshining their competitors, with half of them in the top 5. Our client now dominates the keyword rankings, and we have successfully reduced their #1 competitor's organic search visibility by over 12%.

Trusted by these innovative companies:

Who We Work With

We build winning strategies for:

  • Homeowners need professionals to take care of their pools. We’ll make sure you’re the first that they see.

  • Regular jobs keep you and your team busy, so we help you lock down recurring weekly and monthly contracts.

  • We’ll help you reach the high-value businesses that are ready for long-term help.

  • Pool owners need your knowledge and expertise — we’ll help them find you first.

  • Whether you’re a franchise owner or franchisor, we build scalable marketing systems that protect brand consistency while driving local leads.

  • Position yourself and your business as the trusted pool service when it’s time to open and close nearby pools.

If homeowners or property managers need pool care, we’ll make sure you’re the first—and only—call they make.

Work With Our Team

What do our clients say?

  • "You always get direct and quick responses as well as a clear professional who is passionate and knowledgeable at what they do."

    EJ McCoy, CEO at Scoop Soldiers

  • "I trust them completely with my company's voice and brand, and I am never disappointed with the results."

    Cynthia Hernandez, VP of Operations at Chorbie

  • "Executive Lawn Care would not be where it is today without Lobster Ferret's insight, research, and advice. They make marketing and social media look easy. We are grateful and blessed to work with them."

    Mark Brown, COO at Executive Lawn Care

Our Process

How we deliver results for your pool services.

  • We analyze your market, competitors, and service area to uncover opportunities.

  • We build a tailored marketing plan around your services, budget, and growth goals.

  • We execute across digital ads, SEO, website design, and more.

  • We refine campaigns to lower costs and increase high-value conversions.

  • You’ll see clear, detailed results—calls, contracts, and revenue growth.

Book Your Free Consultation

Ready to Be the #1 Pool Cleaning Company in Your Area?

Stop letting competitors take the clients who should be calling you. With a full-scale marketing strategy, you’ll book more cleanings, lock in more recurring contracts, and grow revenue faster than ever.