How Chorbie Became Frisco’s #1 Lawn Mowing Service in Just Three Months

More Calls, More Visits, More Booked Jobs: See How Local SEO Drove Real Growth

The Full Case Study

The Problem: Losing Customers to Local Competitors

Chorbie’s expert lawn care services weren’t showing up where it mattered most—Google. Homeowners searching for “lawn care Frisco” found local competitors instead.

Despite their superior service and reliability, Chorbie:

🔍 Ranked #3 in local search – Losing leads to competitors with higher visibility.
📉 10.62% Share of Voice – Meaning competitors dominated nearly 90% of searches.
❌ Low visibility in Google’s Map Pack – Fewer clicks, fewer calls, and fewer customers.

With the spring rush approaching, Chorbie needed to take the top spot—fast.

Chorbie had a solid start, but wasn’t completely dominating the search results.

This map visualizes how often businesses appear in top search results for ‘lawn care frisco.’ A higher Share of Voice means greater visibility, leading to more customers.

Wondering if customers are finding you? Let’s check your rankings.

Mowing Down the Competition | The Path to #1

    • Refined Chorbie’s business description with high-intent keywords like “lawn care Frisco.”

    • Added fresh, high-quality images showcasing real lawn transformations.

    • Used Google Posts to engage local homeowners.

    • Implemented a review capture and mapping system that placed customer testimonials directly on Chorbie’s website.

    • Created a map of verified jobs with customer reviews, reinforcing trust with local customers

    • Structured reviews with SEO-optimized keywords and geo-targeted content, improving rankings in both Google Business Profile and organic search.

    • Audited and corrected NAP (Name, Address, Phone) inconsistencies across Google, Yelp, and industry-specific directories.

    • Removed outdated or duplicate listings to increase Google’s trust in Chorbie’s authority.

    • Distributed accurate business information across high-authority directories to expand visibility.

    • Implemented keyworded job descriptions with reviews to dynamically update website content with real customer experiences.

    • Improved internal linking and metadata to align with Chorbie’s most valuable service keywords.

    • Increased engagement on Google Business Profile with interactions, calls, and review responses, reinforcing local search dominance.

Let’s see what local SEO improvements can do for your business.

From Overlooked to Frisco’s #1 Lawn Care Provider

  • 🌱 Share of Voice Up 232%

    Climbed from 8.63% to 26.87%, securing the #1 ranking for “lawn care Frisco.”

  • 📍 #1 on the Google Map Pack

    Outranked local competitors like Mowing R Us and JC’s Landscaping, plus national brands, in a sea of green on the map rank tracker.

  • 📈 52% More Google Views

    Increased visibility brought in more local homeowners searching for services over the prior year.

  • 📞 144% More Calls & Site Visits

    Homeowners actively reaching out and visiting Chorbie’s site.

Ready for these kinds of results? Let’s talk about your local SEO strategy.

"We knew we had the best lawn care service in Frisco, but our online presence didn’t reflect that. Lobster Ferret’s local SEO strategy changed everything— now customers see real reviews, real results, and choose us first."

– Cynthia Hernandez, COO, Chorbie

Want to Own Your Market Like Chorbie?

Frustrated by competitors outranking you—even when you know your service is better? Chorbie went from competing to dominating, and you can, too.

Book a Free Local SEO Consultation today and let’s map out a winning strategy for your business.