A residential street with a brick house and green trees. A Cherbel moving company truck is parked in front, with a worker wearing a Cherbel uniform and sunglasses getting out of the truck. The truck shows services like sprinkler, landscapes, junk removal, pest & termite, and Christmas lights.

How Chorbie Became Frisco’s #1 Lawn Mowing Service in Just Three Months

More Calls, More Visits, More Booked Jobs: See How Local SEO Drove Real Growth

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The Full Case Study

The Problem: Losing Customers to Local Competitors

Chorbie’s expert lawn care services weren’t showing up where it mattered most—Google. Homeowners searching for “lawn care Frisco” found local competitors instead.

Despite their superior service and reliability, Chorbie:

🔍 Ranked #3 in local search – Losing leads to competitors with higher visibility.
📉 10.62% Share of Voice – Meaning competitors dominated nearly 90% of searches.
❌ Low visibility in Google’s Map Pack – Fewer clicks, fewer calls, and fewer customers.

With the spring rush approaching, Chorbie needed to take the top spot—fast.

Color coded seating chart with numbered circles in yellow, orange, green, and teal, representing different sections or groups, with labels of various city neighborhoods in the background.

Chorbie had a solid start, but wasn’t completely dominating the search results.

A map showing share of voice percentages for various lawn care companies with a list on the left and corresponding blue and yellow circles on the map indicating company locations and market share.

This map visualizes how often businesses appear in top search results for ‘lawn care frisco.’ A higher Share of Voice means greater visibility, leading to more customers.

Wondering if customers are finding you? Let’s check your rankings.

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Mowing Down the Competition | The Path to #1

- Refined Chorbie’s business description with high-intent keywords like “lawn care Frisco.”
- Added fresh, high-quality images showcasing real lawn transformations.
- Used Google Posts to engage local homeowners.
- Implemented a review capture and mapping system that placed customer testimonials directly on Chorbie’s website.
- Created a map of verified jobs with customer reviews, reinforcing trust with local customers
- Structured reviews with SEO-optimized keywords and geo-targeted content, improving rankings in both Google Business Profile and organic search.
- Audited and corrected NAP (Name, Address, Phone) inconsistencies across Google, Yelp, and industry-specific directories.
- Removed outdated or duplicate listings to increase Google’s trust in Chorbie’s authority.
- Distributed accurate business information across high-authority directories to expand visibility.
- Implemented keyworded job descriptions with reviews to dynamically update website content with real customer experiences.
- Improved internal linking and metadata to align with Chorbie’s most valuable service keywords.
- Increased engagement on Google Business Profile with interactions, calls, and review responses, reinforcing local search dominance.

Let’s see what local SEO improvements can do for your business.

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From Overlooked to Frisco’s #1 Lawn Care Provider

🌱 Share of Voice Up 232%

Climbed from 8.63% to 26.87%, securing the #1 ranking for “lawn care Frisco.”
📍 #1 on the Google Map Pack

Outranked local competitors like Mowing R Us and JC’s Landscaping, plus national brands, in a sea of green on the map rank tracker.
📈 52% More Google Views

Increased visibility brought in more local homeowners searching for services over the prior year.
📞 144% More Calls & Site Visits

Homeowners actively reaching out and visiting Chorbie’s site.