The Full Case Study

Driving 29% More Profit Through Deep Revenue Tracking & Smart Digital Ads

How reallocating ad spend from traditional media to digital ads with Lobster Ferret drove record-breaking lead quality and profit growth for Shades of Texas.

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Before: Marketing Dollars Weren’t Working Hard Enough

Too Much in Print, Too Little in Performance

For years, most of the marketing budget — about $7,500/month — went toward print and magazine placements. These campaigns generated roughly 40 leads per month, but most were low intent and hard to track.
Expensive, Low-Quality Leads

At that level of spend, the average cost per lead was as high as $375 per lead, with many inquiries never converting into paying customers.
Limited Visibility into ROI

Print channels didn’t offer clear attribution or performance data, making it difficult to adjust creative or messaging based on what was actually driving results.

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The Strategy: Data-Driven Growth from Click to Close

This was the unlock. We built tracking that tied every ad click directly to booked revenue in the client’s CRM — showing exactly which campaigns made money.
Once we could see real ROI, we shifted spend toward the services driving the highest margins — not just the most leads.
Constant creative and audience tests kept performance climbing. Every decision was made using real revenue data, not vanity metrics.
We helped launch an instant consultation system that turned more leads into real appointments — faster.

Let’s see what digital ads can do for your business.

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Our Test Campaign Killed Their Print Budget in 2 Weeks

Within two weeks of starting digital ads, their leads exploded with crystal-clear ROI. The results? Shades of Texas cancelled every print marketing contract on their own accord and went all-in on digital. What started as a small test became their entire marketing strategy.

The Results: 29% More Profit, 95% Lower Costs

29% Higher Gross Profit

Profit grew nearly 30% in just three months after shifting spend from print to digital — without increasing total ad budget.
95% Lower Cost per Lead

Dropped from as high as $375 per lead in print campaigns to just $19.21 with performance ads after three months.
16× More Leads

Lead flow jumped from as little as 20 leads per month while using print only to 328 leads per month three months in to running digital ads, all while improving quality and conversion speed through instant booking.