The Full Case Study

24% More Clients in 14 Days. Cost Per Lead Down 30%.

How Scoop Soldiers fixed a broken signup flow and turned the same ad budget into far more paying customers, with Lobster Ferret.

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Before: Good Leads, Broken Signup

Leads Came In, Sign-Ups Didn't

The ads were working and leads were flowing, but signing up took three separate steps: submit a form, wait for an email, click a link, fill out another form. Customers dropped off at every step.
No Way to See What Converted

The broken multi-step flow made it impossible to track which leads actually became paying customers, so there was no clear read on what was working.
Ad Platforms Flying Blind

Google and Meta weren't receiving accurate conversion data, so the campaigns couldn't optimize toward the customers who actually mattered.

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The Strategy: Fixing the Funnel, Then Feeding the Data

We replaced the three-step process with a single form built directly into Scoop Soldiers’ CRM, so customers sign up instantly with no email confirmation step and no second form.
With the new form, real signup data flows back to Google and Meta in real time. Enhanced conversion tracking means the platforms finally optimize against who actually becomes a customer, not just who fills out a form.
We set up dynamic revenue tracking based on the service each customer selected, so Google and Meta could prioritize higher-value customers instead of treating every lead the same.
By removing signup friction and feeding the platforms accurate data, the ads got dramatically more efficient on virtually the same spend.

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Within 14 days of launching the new signup form, the numbers moved sharply, and they moved on nearly identical ad spend. The point was never to spend more. It was to stop losing customers the ads had already won, and to give the platforms the data to find more of the right ones.